The european television and media management academy etma explores emerging media business models and provides specialized management training for media professionals through dedicated educational programmes and workshops.
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Despite the fact that we really love tumblr very much (especially for it’s intuitive handling, great design and overall concept) reasons beyond our control forced us to move here … nevertheless, we very much appreciate your ongoing interest and will continue delivering updates and news on media and entertainment business via our changed URL. Please also check our website for current news items and the latest details on our programmes. Looking forward to seeing you on either of those channels and thanks a million for your understanding! (JW)
In times of accelerated change and shifting business-models the need for innovation and inspiring leadership is more present than ever. In a joint-venture training programme etma and the International Institute for Television Leadership provided the occasion to a selected group of International Media Executives to reflect on this new situation and to enhance their leadership competencies.
EMELP 2010 Participants
15 executives from major European and international broadcasters participated in this year’s EMELP Session that took place in the etma facilities in Strasbourg.
During six intense training days (16-21 June), etma became a hub for ‘new thinking styles’ and ‘fresh ideas’ based on the challenges within the participants’ corporate environments. Alternating lectures with case study group work, the session allowed for a systematic and guided approach towards practical solutions.
For young students aiming to launch their career in the audiovisual sector, it is particularly essential to ‘face’ the challenges of a new media business environment that is permanently fueled by the ongoing digital revolution.
More than 50 European undergraduate students took part in the 3rd edition of the seminar ‘SWIM in the Digital World’ from 27 May to 13 June 2010, at San Jorge University in Zaragoza (Spain). In order to find practical solutions for real world problems in digital media busines, the seminar combined case studies and accompanying lectures by renowned tutors from across Europe.
Two weeks ago, etma launched the second cycle of it’s media management online training in Strasbourg with students coming from 9 countries from across Europe (mostly professionals from the Film and TV sector). From 15 to 19 May, the participants had the chance to expand their view beyond the usual scope by meeting peers, professional practitioners from media companies and experienced academics in a one week introductory session on ‘media management’.
Thomas Mai explains shifts in the film industry
Discovery Investigation’s Ed Hersh, SVP of Strategic Planning, kicked off the session with an inspiring keynote on the transformation of the media industry and the central role of story-telling as well as high quality content for broadcasters and film production companies.
Apart from the major aim to bring ‘buyers and exhibitors’ together, this year’s MIPTV again offered lots of insightful presentations with inspiring views on today’s fast evolving patterns of media consumption.
Palais des Festivals et des Congrès in Cannes
One central theme was certainly ‘connected audiences’, providing an explanation for the increasing popularity of everything that has to do with ‘social’. Kevin Slavin (Area Code Entertainment LLC), for example, pointed out that the connection of users brings us back to where entertainment originally came from: theatres and cinemas, where people usually never went alone. The ‘laugh track’ of sitcoms was to compensate this lack of social experience in TV, but social media obviously do this job much better. Comments and especially feelings of others are relevant to us when it comes to events and entertainment. If the experience or story you offer is immersive and the interface easy to use, then people will ‘follow’ and start talking. There’s no point in using twitter and facebook just to spread your corporate message. It’s all about ‘communication and engagement’. This was one of the many ‘messages’ that echoed through the auditoriums of the ‘palais’ in Cannes.
But among all the MIP sessions, a panel on ‘digital urban entertainment’ inspired me the most, especially since I had no idea at all of what exactly that should be. Moderator Ferhan Cook, president of AnyScreen productions launched the session by asking ‘Why urban entertainment might become relevant’. Answer: because 60% of the world’s population will live in cities by 2030 (according to UN projections).
Just came across this fresh clip by Patrick Jean. This will literally take you right into gamer’s hell! Imagine all your 80s arcade video game sprites come to life! What a brilliant idea, but beware of the apocalypse …
While doing our twitter posts, I took care not to fuel the marketing engine of Apple too much by mentioning the iPAD all the time. But after its launch in the U.S. it’s perhaps time to follow up on that. I was asking myself: is this just a huge ‘media craze’ tending to become some kind of selffulfilling prophecy? But that’s probably just because I never held an iPAD in my own hands up to now. At least it seems to redefine the term ‘usability’ for the masses and reduces the computer to what it was originally supposed to be: a seemingly simple yet elegant I/O device. Now it sets out to invade the netbook market, and perhaps other segments as well. As for the future of Steve Jobs’ latest child, the AppStore download figures and market research results by Gartner suggest considerable growth potential for tablet PCs (to some degree our commonsense seems to confirm these predictions).
But there were other issues in the news fighting for my attention as well, such as the researchers from KIT in Karlsruhe who developed the first 3D stealth cloak some weeks ago. Will the price for applying this technology develop just as the price of computing capacity decreased in the past? Questions upon questions! And while 3Dtechnology as used for Cameron’s Avatar keeps inspiring television manufacturers and especially cinema owners, some Canadian students from the University of British Columbia came up with yet another alternative called pCubee. The trick here is obviously a rather simple technological approach concerning a 3D ‘look and feel’ inside a box. Other interesting news items of the last weeks were: IPO of RealD, the Ofcom vs. Sky battle on price regulation for premium sports services etc. … too much to go into detail here, but we’ll keep an eye on that.
Despite the exciting times we’re living in, it’s now high time to prepare for MIPTV in Cannes next week! If you happen to be there, let us know … would be a pleasure to meet you there!
“I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox” (CNN President Jon Klein in March 2010)
Our first media management programme is about to come to an end and we believe it’s time to strike a balance. What have we achieved? Were the objectives met? Is there anything to improve? Having been responsible for organizing this first academic year, I feel obliged and privileged to explore these questions and to illustrate our inspiring journey through the realms of a media economy that is undergoing unmatched change amidst an unprecedented media revolution.
One of our objectives was certainly to have a ‘European’ flavour within the first group of participants in our programme. Having had the pleasure of inviting participants from a number of European broadcasters such as WDR (Germany), ATV (Austria), YLE (Finland), CYBC (Greece) and various independent film producers from across the Union, I believe this first major objective was more than met. But before relating to the actual ‘learning experience’ of the programme, let me briefly retrace some of the ‘key shifts’ that literally redefined essential parts of our media economy. This is useful to better understand why we are convinced that ‘media management’ should take on an essential educational role in the training of those affected by the increasing convergence in the media sector, notably professionals of the television and film industry.
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